The road map to customer loyalty is being redrawn
Eager to create enduring relationships with customers, companies are looking beyond traditional loyalty programs built on economic rewards such as points, airline miles, discounts, or cash back. While still offering those traditional rewards, they’re also seeking to foster loyalty by other means, including promoting shared values with customers. In addition, they are offering customers personalized experiences and interactions and unique access to or early notice of events, sales, and other activities.
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